Category Archives: Motorcycle Culture

Definitions, and the Maico as Material Culture 1.1

1981 Maico 490 t shirt

A Social History of Motorcycle Technology This post and many to follow is a social history of a technology.  By this I mean that it examines an item of technology—in this case the German-made Maico motorcycle—and explores the links between the object and that segment of humankind who interacted with it.

The History of Maico Motorcycles and American Sport Motorcycle Culture – Preface, Part 2

The Maico – The People and the Culture As the premier tool used by the most dedicated racers of the time, I see the Maico motorcycle as an excellent touchstone for this little-studied American group. By analyzing the motorcycle as material culture and studying the relationship between this machine and the people who interacted with […]

Friends Talking: DIRT BIKE Magazine and Conversational Journalism in the 1970s

DIRT BIKE Magazine, 1972

    Abstract: In the very early 1970s, at the height of the worldwide motorcycle boom, an ad salesman named Rick Sieman envisioned a journal which would enable honest information to be exchanged between enthusiasts. He imagined this journal as the equivalent of “friends . . . talking,” and leveraged his modest resources to found […]

Going Hunting

junkyard motorcycle

By David Russell Saturday.   The day of Recovery, if not The day of Rest.  The one day of the week when it’s OK not to work; to not even consider work, and not obsess upon the waiting tasks you’re not accomplishing.  A time-out—that half-a-weekend without even Sunday’s frantic early-morning combing of little boys’ hair, […]

The History of Maico Motorcycles and American Sport Motorcycle Culture – Part 1

motorcycle

By David Russell   Introduction Most Americans would profess to some basic knowledge of the culture and history of motorcycling in this country. Some among them have likely encountered Hunter S. Thompson’s Hell’s Angels: A Strange and Terrible Saga , and may have at least attempted to absorb Robert M. Persig’s Zen and the Art […]